By activating spaces that would otherwise sit empty, hotels can more easily host programming such as wine tastings, game nights, fitness classes and meditation sessions. Memorable stays are not only tied to local design, but also experiences, some of which extend beyond the hotel itself. Whereas before larger hotels that were operating under the same brand looked very similar to each other, today we are seeing greater diversity in the designs, with the goal of immersing guests in their surroundings. A simple way to do this in an existing hotel is through locally sourced artwork, including pieces that reinforce a sense of place and would only make sense in that location. Boutique hotels are known for having a distinctive look, which can be achieved in any property. A hotel of any size and in any location can deliver a similarly curated guest experience through intentional design and diverse programming that’s rooted in the surrounding community.īelow are some ways larger existing properties can emulate the boutique experience:Īdopt a one-of-a-kind mentality. Tapping into the boutique and lifestyle hotel look and feel doesn’t necessarily require the creation of an entirely new brand.
